If you have a business located in Las Vegas, or one that serves the Las Vegas community, you have probably been looking for ways to utilize the internet to gain new customers in 2020. Because of the restrictions related to Covid-19, we are finding that the Las Vegas community is changing the way they approach things, especially shopping and restaurants. Because of the push to limit the amount of things you do in person, customers are using the internet more than ever to secure the products and services they are seeking. When it comes to local businesses who serve this local community, it is now more important than ever to make sure your online presence is rock solid, and make sure that customers can find you online. Traditional channels where people find out about the businesses they consider patronizing have changed this year, and even the personal recommendations that neighbors once gave one another for simple things like finding a local dentist or veterinarian have been limited. As personal interaction between people becomes less and less, we find that typical methods that businesses once relied upon to gain new customers are shrinking. It isn’t like Las Vegas locals are no longer patronizing businesses, it is that they are finding them in different ways. As personal interaction has shrunk, online interaction has exploded. This means that if your business is not being found online, you are missing out on the overwhelming majority of new customer acquisition in 2020. Customers are online in specific places, namely using search engines to find local businesses and in social media spaces having conversations with one another. Both of these areas are critically important for presentation in the Covid-19 world. If you are not being represented, you are probably struggling to get new customers.
Most businesses are unfamiliar with how online marketing works, thinking that only the biggest businesses get the top spots on Google searches. This is untrue, and through the process of search engine optimization (SEO) you can gain those top positions within local regions, as long as you understand how the process works. Paid search marketing is also available, but is quite expensive as it is flooded with the businesses who cannot figure out how to gain the top organic positions. Because there are only about 6 positions on page one of Google that will result in new customers, everyone who is not in those positions bids for paid search positions, ultimately driving the prices up beyond what many small businesses can afford. They begin to look into how SEO works, and find that there are a significant amount of Las Vegas SEO firms all claiming to be the best at what they do. Obviously this cannot be the case, as only the few positions on page one of Google will present their client’s websites.
To choose the best SEO firm in Las Vegas, you must ask yourself what you are looking for. If it is a large company with hundreds of employees that will make you comfortable that you have chosen the best company, then asking how many employees that company has is an important question. If judging them based on their past experiences with businesses of your type is the most important to you, then it may be best to choose a specialty SEO that only provides services to specific types of industries. If you feel more comfortable dealing with an “SEO guru” who is essentially a small shop with only a few employees, run by the person who owns it, then there are a number of businesses like this in the Las Vegas area. All in all, it is important to understand what exactly you are considering as “the best” before you begin to choose from the companies that Google presents to you.
Big Bulldog SEO is a boutique SEO firm located in Las Vegas that exclusively works with Las Vegas and Henderson NV businesses. We can be reached at 702-767-4637.